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How and Why it is Important to Run an Effective Sales Meeting

Bob

Bob Caissie
Dealer - Brantford, ON

Presentation Info:

There should never be any negative conversation in these meetings and Bob's talk with the CDANA Group will be all about running a successful sales meeting every time.

Speaker Information:

Bob started out as a Residential Sales Rep in Hanover, Ontario in March 1987. There were five other reps and Bob was made Sales Manager and eventually VP of Sales and Marketing by his second year with Culligan. During this time he built a sales force of twenty Residential Sales Reps for the area which he managed for the next three and a half years until he bought his own Culligan Franchise in Brantford, Ontario in July 1991.

Over the last 20 years the Caissie family has built the franchise up from $110,000.00 to $2,500,000.00. Both his daughters now work in the business. Amanda works in the sales department and Melissa in administration.

In June of 2011 Bob formed a company with Ed Hensen called Caissen Water Technologies Inc. and purchased 12 Corporate stores in Ontario. In there first year they grew from 31 reps to 44 and have grown the Residential Sales by 40%, (average 475 units per month).

On December 7, 2012 they purchased 6 more Corporate stores in Alberta. Caissen now does over $50,000,000.00 in sales per year. As president of Caissen, Bob believes strongly that whether you have 1 sales rep or 50 and do weekly sales meetings or monthly, they should all be ran the same. The four major things that must happen in these meetings are Thanks, Recognition, Teach and Motivate.