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How A Small Water Treatment Dealer Took on the Big Boys... AND WON!

DJ Shannahan

DJ Shannahan
Dealer - Salisbury, MD

Presentation Info:

DJ will discuss how a small water treatment company took on the big guys and won. He will trace back to his roots in the business in 1990, their acquisition by a utility, purchase of the company, and his subsequent conversion to Culligan and purchase of 3 dealerships. Furthermore, he will highlight what worked for him, what challenges he faced, and a few key lessons will be covered. Finally, he will remind dealers why he is so thrilled to join the # 1 water treatment brand in the world!

Speaker Information:

DJ Shannahan is a proud new Culligan Man, having just purchased three dealerships in September, 2011. Previously he owned one of the nation's top EcoWater Systems dealerships serving the Delmarva Peninsula, earning the distinction as a Premier Dealer 10 years in a row. DJ has worked in every area of the business since joining Sharp Water in 1990, and he purchased the company in 2004. DJ is also very active in the Water Quality Association, having served on its Board from 2005 - 2011. A past recipient of their Regent's Award, DJ and fellow Culligan Man Bob Boerner have chaired the Onsite Issues Task Force for the past 8 years. He urges you to come to the annual WQA Convention in Indianapolis in April, where the results of the septic tank study at Virginia Tech will be revealed!