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Selling to the Next Generations

Kennedy Communications

Presentation Info:

It's tough enough to find budget to adequately leverage traditional media like TV, yellow pages and newsprint today. Throw in a shifting consumer demographic with Baby Boomers retiring at a rate of 10,000 per day, and new technologies and tools at every turn - and that challenge becomes all the more daunting. So, how do you reach the next generation of your consumers? The average age of Generation X ( people born between 1965 and 1982) is 35, which is right on target with the average age of a first-time homeowner. Will they who know who Culligan is when it's their turn to make water treatment decisions? Are you using the right media mix to get them to act? Does your message align with their values? Can you even effectively speak their language? Kennedy Communications will show you how account planning can help you get the most out of your budgets and cultivate the next generation of buyers.

Speaker Info:

Erin DuCharme, Maggie Seidenstricker and Kristin Schmidt of Kennedy Communications represent unique perspectives when it comes to marketing and communications. All three talented executives bring a different discipline to the presentation and the agency at large, including direct mail, social media, interactive services and account planning. Each presenter has day-to-day contact with the Culligan system, and will bring to bear years of insights at this year's CDANA convention. In a fast-paced, knowledge-packed session, learn from the next generation of marketers how the next generation of consumers will be yelling "Hey Culligan Man!"