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Tracking and Managing Leads on All Levels - BAM Advertising & Marketing

Neil Catapano

Neil Catapano
Vice President, BAM Advertising & Marketing

Presentation Info:

Join BAM as they showcase their best practices for tracking and managing leads on all levels: local, regional and national. From a consumer inquiry, to a streamed corporate lead, all the way through the transaction BAM will show how to best manage not only your leads, but your entire sales force. With all this knowledge at your fingertips, you now have the ability to easily and automatically measure ROI and the effectiveness of your advertising campaigns. With an email-driven database, dealers can now execute Current Customer Marketing Programs without lifting a finger. How? A custom-built CRM tool known as BLT - that's the BAM Lead Tracker®

Speaker Information:

As BAM Advertising's Vice President, and in his former position as "Face of Culligan Franchisees" in Rosemont, Neil packs a wealth of talent and evergy in developing new projects and initiatives. What separates Neil from others is his penchant for embracing technology and blending it with grassroots knowledge only Culligan Men and Women can provide. That talent was honed in a variety of positions that Neil has held over his career including stops at behemoths Leo Burnett and Mullen and a clientside stint at Nextel, his former client. So why should it come as a surprise that Neil has focused on Mobile in the coming year and beyond? Join Neil as he covers the useful and practical applications that Mobile technologies can and should bring to local dealer initiatives and how it can affect a customer's experience with and expectation from you. Better yet, Neil will show you BAM's vision for integrating mobile, interactive, and phone-in lead generation via a comprehensive lead tracking tool system currently in development. BAM!