Don't Be Left Behind. Your Potential Customers Are Already a Step Ahead of You!
Tom Rozum, Sales Rep., Culligan Tri-City Soft Water, Geneva, IL
& Sandy Sapp, Culligan International
Presentation Info:
The fears of investing in new technology for a sales presentation are twofold. For the Dealership, it's the investment, will the sales force use the new technology or will it be wasted money? For the Sales Force, it's the comfort level of using the new technology or not having the knowledge to being able to integrate the sales presentation into their appointment?
Due to the Internet, our potential customers have embraced this new technology and have become "professional shoppers"; by using the iPad or Tablet, it allows us to engage the Customer on their terms creating a comfort zone for both the salesperson and themselves.
We will discuss how to take the Culligan Residential Sale App and create Sales Presentations personalized for your Dealership, not just for an iPad but for any tablet. We will show how to upload your iPad or tablet with every sales situation the customer may throw at you.
Softener Presentation - Problem Water Presentation - Drinking Water Presentation - Big Box Store Presentation
These Presentations are created through the eyes of what an everyday sales person is up against in any home.
Speaker Information:
Tom Rozum, Sales Representative for Culligan Tri-City Soft Water Inc, Geneva, IL. Been a Culligan Man for 26 years. Have received Top Sales Representative of the Year for District 10, 2008, 2009, and 2011. In 2012 I reached the 25,000 mark for the Culligan Hall of Fame. I have been using my own iPad sales presentation since Feb 2012. By taking into consideration what the customers mindset is as they shop for water treatment, it has given me the ability to create a trust that separates us from our competition. Little known fact about myself, I am a proud part owner of a NFL Team...that would be the original America's Team - The Green Bay Packers!!!
Sandy Sapp, Applied Market Manager, Culligan International - a member of Culligan's marketing team, Sandy Sapp is responsible for the development of "post-lead" sales and marketing tools that will help dealers grow their business. She works closely with the Marketing Sub-Committee and Creative Task Force to assure the materials represent the needs of our dealers. Sandy brings a wealth of marketing and dealer experience from both the client and vendor perspective. Prior to joining Culligan in 2011, Sandy spent 4 years as an Account Manager at an advertising agency and 15 years in various sales and marketing roles at SIRVA, Inc.