Topic: Social Media Impact and Best Practices

Company: Kennedy Communications

Presenter: Peter Raisch, Director of Public Relations

As Director of Public Relations at Kennedy Communications, Peter Raisch manages all aspects of his clients’ publicity strategy and execution. He graduated from the University of Wisconsin- Madison with a bachelor’s degree in Journalism, and began his career in communications at Taylor Johnson & Olesker Public Relations in Chicago. Through his experiences at TJO, Peter began building a strong rapport with local and national media while helping to innovate PR systems and tracking. After moving to Kennedy, he helped the company’s client portfolio recognize the emergence of new media venues, and has since built effective campaigns for the Culligan system utilizing a hybrid approach of traditional journalist outreach, content generation and social media interaction.

Workshop Outline:

The emergence of new media has made it crucial for Culligan dealers to evolve with the times. Consumers are turning to these outlets to start their product and service searches, and to find validation from the consensus when they are on the very last steps of the purchasing process. This presentation will cover why you need to be aware of this movement; how it impacts your business; and the best practices when crafting your social media image.