Topic: New Age Sales Ideas!

Company: Culligan, Cadiz, KY

Presenter: Lucas Chesnut

Lucas Chesnut is a 2nd generation Culligan man who operates and co-owns two dealerships with his father, David, in Western Kentucky, Southern Illinois, and West Tennessee. He graduated from Centre College in 2003 with a Bachelors of Science in Economics and joined the family business shortly thereafter. He helps manage the family home medical business as well as a real estate rental property business. He currently serves on the CDANA Strategic Vision and the CDANA Communication committees. He has a wife of 4.5 years, Ashley, and first daughter named Brooklyn, born in February 2010. He enjoys traveling with his family, Kentucky basketball, and golf.

Workshop Outline:

New Age Sales Ideas Workshop will take traditional marketing ideas like direct mail, inserts, etc. and use those to guide consumers to a micro 1-page website designed to generate call to action. Use marketing pieces to promote an online savings calculator for either household savings or for bottleless conversion from BW savings. Provide quick and easy ways to increase your brand awareness online. Gain an understanding of gathering emails – using e-mail gathering methods to build a email marketing list in your local area..