Topic: Team Selling - Sales & Service - This Works!

Company: Culligan, Plant City, FL

Presenter: Mike Gaeta

Sales Manager for Mast Family Culligan since 1990, previously Sales Manager for Kinetico from 1986-1990. Happily married to Janet for 25 years, have 3 great children.

Workshop Outline:

Increase your sales in a down market by making certain your existing customer understands the benefits of the water and the equipment at their home. This is accomplished by having a customer care representative (CCR) on each service call our service department runs. The CCR meets, tests and explains the water and the equipment. If a sale opportunity arises an appointment is scheduled. The customer really is amazed at this added service feature, and it strengthens loyalty.