Topic: Local Search Usage & Implications

Company: TMP Directional Marketing (TMPDM)

Presenter: Gregg Stewart

Gregg Stewart joined TMP Directional Marketing (TMPDM) in January 2006. In January 2007, Stewart assumed the role of Senior Vice President Interactive to further develop TMPDM’s integrated media solutions. In August 2009, Stewart became President of 15miles — the Interactive division of TMPDM. Stewart has over 20 years of Yellow Pages and Interactive agency experience. Prior to joining TMPDM, Stewart was Senior Vice President of Channel Management and Marketing at Fathom Online, a search engine marketing firm. Prior to Fathom Online, Stewart was President of Wahlstrom Interactive, a division of Interpublic Group. Stewart is the vertical expert on Local Search for SearchEngineWatch.com and previously served on the Search Engine Strategies advisory board. Workshop Outline: The presentation is a dive deep into the third annual comScore/TMP Directional Marketing Local Search Usage Study. Each year the study tracks trends on how consumers are searching for local business information. From, print to online to social to mobile; consumers utilize an increasing number of local business information sources when forming the “where to buy” decisions. TMPDM’s comScore research will address: How consumers are searching, prioritizing media channels and how you can leverage the changing media landscape to yield maximum lead generation.

Workshop Outline:

The presentation is a dive deep into the third annual comScore/TMP Directional Marketing Local Search Usage Study. Each year the study tracks trends on how consumers are searching for local business information. From, print to online to social to mobile; consumers utilize an increasing number of local business information sources when forming the “where to buy” decisions. TMPDM’s comScore research will address: How consumers are searching, prioritizing media channels and how you can leverage the changing media landscape to yield maximum lead generation.