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2004 CDANA Convention & Product Fair
Hyatt Hill Country Resort- San Antonio, TX February 19-21. 2004

• It All Starts When Our Phone Rings - 4 pgs
• Managing Your Telephone Process For Optimum Sales Results - 34 pgs
• Culligan Dealer CO-OP Plan - 22 pgs
• Dealership Lead Management Tool - 18 pgs
• How To Run an Effective Weekly Sales Meeting - 12 pgs
• Route Drive Compensation Plans - 29 pgs
• Making the Choice: Investing In Software - 5 pgs
• Delivered Products: Delivering Profits - 2 pgs
• Rentals: The Case For and Against - 13 pgs
• Logistics for Profitable Rental Growth - 17 pgs
• Contract, Maintenance, Check-up, and Care Program - 7 pgs
• Growing Bottled Water in Tough Times - 7 pgs
• Salt Sales - 5 pgs

• How To Make Your Service Department A Profit Center - 37 pgs
• Allied Purchasing - 3 pgs
• CDANA Strategic Planning - 9 pgs
• Research Initiative - 44 pgs
• Bank Of America credit card program for CDANA members - 3 pgs
• There's Gold in Them There Water Flex Files, Are You Mining It? - 16 pgs
• Additional Sales Through Service, Route, And Office Personnel - 8 pgs
• Hardware Store Marketing - 7 pgs
• Sales Standards; Managing for Positive Results - 1 pg

• How to make your Service Department a Profit Center - 45 pgs
• "The Plan"- A Rental Program that Works! - 2 pgs
• Improving Your Performance in Challenging Service Economy - 8 pgs
• "The Sate of Culligan". - 1 pg
• Notes - 2 pgs