SEO, GRPs, PPC and the Alphabet Soup of Today's Marketing
Presenters: Rebecca Berkenstadt, Caroline Bohler and the KennedyC Team
In this presentation, the KennedyC team will discuss how mixing together powerful web ingredients such as search engine optimization and paid search, adding a dash of display marketing and topping it off with a hearty scoop of traditional high-reach media will deliver tasty results.
Bios
Rebecca Berkenstadt - Search Engine Optimization Specialist
Becca Berkenstadt is a dreamer, a realist and a bona fide right brained Type A personality. If you need an SEO strategy, she's your gal! After graduating with honors from DePaul University with a degree in Marketing and Management, she took off for a two year stint in Australia. While in Sydney, she honed her SEM and SEO skills working for an agency that catered to various blue chip companies. Becca's experience gained working abroad allows her to apply a global perspective and tactical strategies to Kennedy C projects. When Becca is not lassoing keywords and riding off into the sunset with meta tags and properly optimized content, she enjoys yoga, golf, skiing, sky diving, and sunning by the pool.
Caroline Bohler - Interactive Account Executive
Caroline Bohler is usually the first voice clients hear when they need a solution to a complicated digital problem. Caroline, a University of Wisconsin-Madison graduate, oversees quality control and communication for the interactive team, which is much easier said than done as Kennedy continues to build its portfolio of services. She is known around the office as the company’s Martha Stewart because hardly a week goes by without Caroline bringing in a delicious baked good, counseling someone on their garden or crafting a new decoration for the office.