Crafting Conversations That Resonate Across Different Demographics And Their Preferred Media Channels
Presenters: Presenters: Maggie Seidenstricker, Kristin Schmidt, Emmy Fink and the KennedyC Team
It's not about mass communication - it's about reaching individuals in mass. We know the importance of reaching the younger generation, but how exactly do we DO that? And how does this differ from marketing to the older demos who are so critical to our current success? The medium and the message must be in sync now more than ever.
Bios
Maggie Seidenstricker - Account Executive
Maggie Seidenstricker is truly a Renaissance employee of Kennedy Communications. The University of Wisconsin-Madison grad started her career at Kennedy as the agency's project coordinator, honed her digital media skills as part of our social and interactive teams, and now works as an account executive overseeing the implementation of our marketing plans. Besides coordinating projects and connecting with clients, Maggie is an avid amateur chef and lists her dream job as being a food critic - in France, of course.
Kristin Schmidt - Account Executive
Kristin Schmidt would describe herself as detailed, interested and involved. As an account executive, Kristin is known for her organization skills as well as her ability to connect with her clients. When she isn't knee deep in spreadsheets, Kristin volunteers her time to organizations such as United Way and the American Advertising Federation. Outside the office, boardroom and volleyball court, she is happiest on the road in anything but a Toyota Prius. She could not have picked a better match for herself as a communication arts grad from the University of Wisconsin - Madison because that's where her expertise lies.
Emmy Fink - Communications Coordinator
Emmy graduated from UW-Whitewater with a double major in Broadcast Journalism and Physical Education/Coaching. A Wisconsin girl through and through...Emmy's perfect Friday night would be a fish fry paired with cold beer and and a few hours of sheepshead. She spent the last two years hosting the longest running tourism television show in the country, Discover Wisconsin.