Lead capture, nurturing, and closing
Marty Armstrong, Erv Rokosh and Gabe Buck
Partnering with ClickPoint, Culligan will provide insight into a new and automated email marketing solution that will enable dealers to close more leads in less time. The new lead management system uses pre-built email templates that are released based on consumer action. This powerful automated solution enables Culligan dealers to focus more on selling and less on daily marketing activities.
Bios
Erv Rokosh, Director of Marketing.
Erv joined Culligan in 2013 and brought 20 years of agency experience working with Fortune 500 clients and local businesses. Erv's experience runs the gamut from managing franchise and dealer-based accounts, where he was responsible for delivering local marketing solutions, to overseeing the implementation of brand strategies, digital marketing campaigns and web development solutions, as well as P&L/GM responsibility. In his current role at Culligan, Erv is responsible for all corporate marketing initiatives
Gabe Buck, CEO Click Point
Gabriel Buck is the CEO and founder of ClickPoint Software. He launched ClickPoint Software in 2007 with a simple mission; to create lead distribution and lead management software that helped marketers prove ROI with simple software. His prior experience building an online marketing company that serviced the largest financial institutions in the US including IndyMac, Countrywide, and Wells Fargo was instrumental in his decision to build lead based systems that could provide value to these institutions.
Prior to ClickPoint, Gabe served as the Vice President of Sales and Marketing for First Choice Leads an online marketing company he co-founded founded in 2003. While growing this company he discovered the need for simple lead management and lead distribution solutions for lead generation companies as well as corporations.